Last updated: 2 August 2026
Serenbeam ("we") is an on-call service at serenbeam.com. This page explains what personal data we handle, why, and the choices you have. It is operated by Marco Boffo; for any privacy request, write to chat@marcoboffo.me.
The data controller is Marco Boffo, reachable at chat@marcoboffo.me. Where a registered company operates Serenbeam, its details will appear here.
Your account: name, email and a hashed password, to sign you in and run your dashboard.
Data you enter: the names, phone numbers, emails and on-call schedules of your clients and responders, plus incident summaries. We use them for the core purpose of the service, placing the escalation call or SMS and logging what happened.
Billing: your subscription status and Stripe customer/subscription identifiers. Card details are entered on Stripe and never reach our servers.
Contact requests: if you use a form on the landing page, your email, the plan you asked about and any note.
Technical: your IP address and browser user-agent are stored with your login session for security.
Measurement, on every visit: analytics and product-usage data through Google Analytics, Google Ads and LinkedIn, and session replays plus heatmaps through Microsoft Clarity (which masks sensitive content by default).
Strictly necessary (always on, no consent needed): a sign-in session cookie, and two small values kept in your browser, your language (sb-locale) and whether you've dismissed the cookie notice (sb-cookie-notice).
Loaded on every visit: Google Analytics, Google Ads, the LinkedIn Insight Tag and Microsoft Clarity.
We use a small set of processors to run the service: Cloudflare (hosting, database, queues), Stripe (payments), Vonage (voice calls and SMS), and Resend (transactional email). Google, LinkedIn and Microsoft also process measurement data. We do not sell your personal data.
We rely on contract (to provide the account, on-call routing and billing) and legitimate interests (security and anti-abuse, such as phone-number verification and rate limits; transactional email; and measurement, advertising measurement and session recording).
Account and operational data are kept while your account is active and deleted when you close it or ask us to. Contact-form leads are kept to reply and then cleared periodically. Measurement data is retained according to each provider's settings.
Some providers may process data outside the EU/EEA. Where that happens, transfers rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.
Under the GDPR you can request access, correction, erasure, restriction, and portability, and you can object to processing based on legitimate interests by writing to us. To exercise any right, contact chat@marcoboffo.me. You also have the right to lodge a complaint with your data-protection authority, in Italy the Garante per la protezione dei dati personali.
We may update this policy; the date above always reflects the current version.
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